Don’t Be That Guy Who Drags Their Feet on Paperwork

Don’t be that guy. You know, the one that kills a perfectly good deal just because they can’t get their paperwork done. I’m Howard Freedland, and this is your Echo Commercial Tip of the Week.

In commercial real estate, time kills deals. I’ve seen it too many times—everyone’s aligned, the numbers make sense, the energy’s high… and then someone disappears when it’s time to sign an LOI or finalize the lease. Picture this: the landlord sends the lease, the tenant’s excited, ready to go—and the broker takes four days to respond. Momentum dies. The tenant moves on. That deal? Gone.

This industry rewards speed and professionalism. If you’re dragging your feet, you’re not just slowing things down—you might be the reason the whole deal collapses. Get it done, stay on it, and respect everyone’s time… so you don’t become that guy.

Thanks for following—I’m Howard Freedland, and this has been your Echo Commercial Tip of the Week.