Don’t Be That Guy – Off-Market Listings

Don’t be that guy… the one who brags about an ‘off-market deal’ without realizing what they’re actually giving up. I’m Howard Freedland, and this is your Echo Commercial Tip of the Week.

Off-market listings can sound sexy—exclusive, private, first dibs. But here’s the reality: without true market exposure, sellers rarely get maximum value, and buyers risk overpaying without competitive context. On-market listings create transparency. More eyeballs mean more offers. And more offers usually mean better pricing and terms.

There’s a place for both. Off-market deals can work for quiet, strategic transactions. But if you’re trying to achieve top value—or make sure you’re not leaving money on the table—you need the power of the market.

Don’t confuse secrecy with strategy. The best deals happen when the right exposure meets the right buyer… so you don’t become that guy. Thanks for watching—I’m Howard Freedland, and this has been your Echo Commercial Tip of the Week.